7-ELEVEN X VELOCITY

Aussies are point obsessed. To the point of getting point-based tattoos. To launch Velocity points at 7-Eleven,
we created two characters based on the community and pitted them against each other in a point-hunting showdown. Letting Australians claim the same offers seen in the ads, in real life – simply by heading to 7-Eleven.

Role: Senior Creative/Copywriter

Directed by Tony Rogers

Production by GUILTY