THE INTERNET REMEMBERS


Young Australians’ drinking behaviour has always been unhealthy. To get them to slow down and DrinkWise,
we tapped into the one thing they care about more than their health: their online brand.

Creating an online gallery digital statues showcasing the “pisshead-ery” they’d rather forget, immortalised on the internet for all to see.  Activated through AR in Australia’s biggest drinking hotspots.
Role: Senior Creative/Copywriter

Recognition from Cannes, One Show, Caples, Directory, Contagious and a lot of Australian media.



CASE STUDY: