FRASER NELSON


CREATIVE DIRECTOR
BASED IN AMSTERDAM







THE LIONS SHARE
POLAROID FLIP
FRED-UCATION
IMPERFECTIONISM
THE SIMPLE BIT
THE INTERNET REMEMBERS
CAPTURE REAL LIFE
STICKY SEARCH-UATIONS
ELF VISION
LITTLE BIG IDEA
ASK ANYONE
YOUR DOG’S HAPPY SPACE
7-ELEVEN X VELOCITY


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THE CAMERA FOR AN ANALOG LIFE

We are analog creatures built to connect through our senses. But the more we lose ourselves in digital algorithms, the more we drift away from empathy and real connection.

Enter, the Polaroid Flip. A fully-analog camera launched straight into the face of an AI-obsessed, screen-addicted, tech-dominated world. A product that research said “doesn’t make market sense”. Which we agreed was exactly why we needed it.

This campaign was strategically placed outside Apple stores and tech hubs around the world.
Serving as a reminder to all of us that the best of life is analog.
Role: Creative Lead + Snr Copywriter

Polaroid Photographers:
Daichi Nagai, Isadora Kosofsky, Marina Monaco, Iris Munoz, Marina Moldez.

CMO: Nicolas Kettelhake
CD: Patricia Varella
AD: Mica Moran + Maria Giorgiani
Production: Lauren Kilby , Alessia Abbamonte, Alex Cock
Typography: Thomas Lelu