THE CAMERA FOR AN ANALOG LIFE
Research said the Polaroid Flip “doesn’t make market sense” in our tech-obsessed world. So, rather than listening to those bean counters, we launched it as a rebellion against tech culture: A return to simplicity, imperfection and real-world connection, under a new brand platform, the camera for an analog life.
OOH placed outside Apple Stores and tech hubs worldwide earned Ad Age’s #1 OOH of 2025, two One Show pencils in In-House categories, widespread press and a lot of tags in annoying LinkedIn posts. Sell-through with retail partners rose 18%, and Polaroid, a brand that should’ve been obsolete 30 years ago, was back in the consumer electronics conversation.
The platform has since been adopted company-wide and continues to roll out globally with each new product launch.
Role: Global Creative Lead + Copywriter
Polaroid Photographers:
Daichi Nagai, Isadora Kosofsky, Marina Monaco, Iris Munoz, Marina Moldez.
CMO: Nicolas Kettelhake
CD: Patricia Varella
AD: Mica Moran + Maria Giorgiani
Production: Lauren Kilby
, Alessia Abbamonte, Alex Cock
Typography: Thomas Lelu