FRASER NELSON


CREATIVE LEAD
BASED IN AMSTERDAM







THE LIONS SHARE
IMPERFECTIONISM
POLAROID 101
THE SIMPLE BIT
THE INTERNET REMEMBERS
POLAROID LAUNCH (SOON)
CAPTURE REAL LIFE
STICKY SEARCH-UATIONS
ELF VISION
LITTLE BIG IDEA
RACV ASK ANYONE
YOUR DOG’S HAPPY SPACE
7-ELEVEN X VELOCITY


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ELF VISION


In Australia, the Myer Christmas Windows are an institution. To let kids bring the windows’ magic home, we created a best-selling pop-up book “The Completely and Utterly, Absolutely Perfect Christmas” powered by a custom AR app, Elf Vision, sold exclusively at Myer.

Then we used Elf Vision to deck Myer’s halls with AR Christmas magic – from catalogues to gift cards, social to posters.
Role: Senior Creative

Co-written with best-selling author H. I. Larry.

Book illustrations by Watermark Creative

Stop-motion animation by Aardman Animations

AR build by Sutu Eats Flies