MARS STICKY SEARCH-UATIONS

Mars is “Enough Chocolate to Deal With Anything.” But when people are really dealing with something, they don’t turn to chocolate. They turn to Google.

By buying ads behind the most incriminating “how to” searches we creating a gamified, disruptive SEO idea that served up a year’s supply of Mars Bars where and when people needed it most.

Role: Senior Creative/Copywriter

Web + SEO by in-house digital team at Clemenger BBDO Melbourne