REFERENCES
“
I’ve had the pleasure of working with Fraser in the Polaroid Brand Creative team.
Fraser is a no nonsense, from-the-gut, intentional and focused creative mind with a fine-tuned sense of what matters in a brief, to a consumer, and about a product. These qualities have resulted in a long list of wonderful brand-building work for Polaroid that Fraser led, collaborated on or mentored other creatives to achieve.
Fraser is driven by ideas, concepts, people and truly understands the balance of business and creativity. Through his time at Polaroid he was not only an asset to the Brand Creative Team but a real ally to the marketing leadership team and the company as a whole.
”
Nicholas Kettlehake
CMO, Polaroid
“
Fraser does the work. On himself. In the agency. For his clients. And for those who spend their days with him.
He has a special energy that people want to be around. And the creative ability to turn that feel-good factor into work that makes a difference in the world. He’s a lightning rod for culture. A magnetic presence. Caring, compassionate and smart.
A multidisciplinary creative concerned not with trinkets and scoring PR points, but with two things infinitely more important and valuable (to all of us) in the long run: The people. And the work. In that order.
I hope you’ll agree that, as an industry, when we momentarily wade past all of the jostling, politicking and posturing, those are only two things that matter. Add Fraser to your team. He’s shaping a brighter advertising tomorrow.
”
Glen Dickson
CCO,
CHEP
“
Fraser is an inspiring creative leader in the intersection of creative, strategy, tech and humanity. A force that drives our industry forward.
He is a respectful and respected professional with a unique understanding of how to build groundbreaking work. He knows how to get the best of a team, as well as knowing how to bring together a cross-functional group of people with diverse points of view and skillsets.
Fraser is a t-shaped, creative powerhouse that’s not afraid to share, is generous with his ideas and understands that collaboration makes everyone’s work better. He has strong, trusted relationships with his colleagues, clients and partners.
A strategic thinker, a proactive creative and a great cultural fit for any team that embraces enthusiasm and collaboration - and uncompromising original, brilliant ideas.”
”
Carmela Soares
Creative Shop ANZ Lead
Meta