CAPTURE REAL LIFE

Everything worth doing is hard. Skating, travel, family, photography – even life itself. But our modern, digitized age cushions us into an algorithmically unchallenging life.

This social-led brand campaign reminds people to stop scrolling through their comfort zone and capture that frustrating, expensive, chaotic and imperfect, real life.

Role: Creative Lead

In collaboration with photographers Ry Shorosky, Katie Silvester, CJ Harvey and Vitória Mendonça.