FRASER NELSON


CREATIVE LEAD
BASED IN AMSTERDAM







THE LIONS SHARE
IMPERFECTIONISM
POLAROID 101
THE SIMPLE BIT
THE INTERNET REMEMBERS
POLAROID LAUNCH (SOON)
CAPTURE REAL LIFE
STICKY SEARCH-UATIONS
ELF VISION
LITTLE BIG IDEA
RACV ASK ANYONE
YOUR DOG’S HAPPY SPACE
7-ELEVEN X VELOCITY


ABOUT / AWARDS / REFERENCES









 

LITTLE BIG IDEA


The brief was to tell people Origin’s “innovating for the future.” Instead of saying so, we proved it by creating Little Big Idea: an innovation competition for schools. Kids between 6–16 could learn how to generate ideas, develop prototypes and pitch concepts in hopes to win $10,000 to help bring their little big idea to life.
Role: Senior Creative

Website build by in-house team at TBWA

Animation/Production by Sedona

  THE “INSPIRATION STATION” WEB HUB:
 HERO LAUNCH FILM:




WINNING LITTLE BIG IDEAS:




CAMPAIGN OVERVIEW: