FRASER NELSON


BRAND & CREATIVE DIRECTOR
WORKING GLOBALLY, BASED IN NAARM







CAMERA FOR AN ANALOG LIFE
THE LION’S SHARE
IMPERFECTIONISM
POLAROID 101
AHM THE SIMPLE BIT
CAPTURE REAL LIFE
THE INTERNET REMEMBERS
STICKY SEARCH-UATIONS
LITTLE BIG IDEA
RACV ASK ANYONE
BILLIE VS CHARLIE


ABOUT / AWARDS / REFERENCES









 

LITTLE BIG IDEA


Origin’s brief was to communicate that the company is “innovating for the future.” So, rather than just say that in an ad, we demonstrated it with Little Big Idea: A national innovation competition for Australian schools.

Students aged 6 to 16 were taught to generate ideas, develop prototypes and pitch their concepts, competing for $10,000 to bring their idea to life.

The program ran for multiple years, engaged dozens of Australian schools and led to hundreds of entries from kids around Australia. But, better yet, Little Big Idea turned a corporate message into a tangible investment in the next generation of innovators. Whose ideas were good enough to make me nervous for my career.
Role: Senior Creative

Website build by in-house team at TBWA

Animation/Production by Sedona

  THE “INSPIRATION STATION” WEB HUB:
 HERO LAUNCH FILM:




WINNING LITTLE BIG IDEAS:




CAMPAIGN OVERVIEW: