FRASER NELSON


CREATIVE LEAD
BASED IN AMSTERDAM







THE LIONS SHARE
IMPERFECTIONISM
POLAROID 101
THE SIMPLE BIT
THE INTERNET REMEMBERS
POLAROID LAUNCH (SOON)
CAPTURE REAL LIFE
STICKY SEARCH-UATIONS
ELF VISION
LITTLE BIG IDEA
RACV ASK ANYONE
YOUR DOG’S HAPPY SPACE
7-ELEVEN X VELOCITY


ABOUT / AWARDS / REFERENCES









 

THE LION’S SHARE


Animals help us sell things. They appear in 20% of all ads. But while they’re thriving in advertising, they’re suffering in the real world.

The Lion’s Share is an initiative that ensures animals receive the support they deserve. Brands that feature animals in their ads pledge 0.5% of their media budget to this UN-backed initiative, which then distributes the funds to conservation efforts around the world.

I’m honoured to have worked with founders Finch to help develop this truly impactful project.
Role: Senior Creative/Copywriter

In partnership with
The United Nations, David Attenborough, The Mars Family, Rob Galluzzo + Finch Production + many, many more.

Press coverage from CCN, Wired, NYT, BBC, The Guardian + others

Awards:  Cannes “Glass Lion” Sustainability Grand Prix, D&AD White Pencil, Mumbrella Award for Bravery, Mumbrella Award for Collaboration + others.

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